We have expressed this new personality across digital and printed catalogues; outdoor, TV and mobile advertising; the website and store environments, working in partnership with Argos’ other agencies (Advertising by CHI & Partners, Interiors by Dalziel & Pow). We have created a range of initiatives to bring the brand to life for internal audiences, from community events and internal engagement programmes through to product and service innovation ideas.


The new brand was launched in October 2014 and we continue to work with Argos to develop strategies to keep this much-loved British retailer a step ahead of the market.