Argos is a UK retail institution with 740 stores selling thousands of products via its catalogues to over 70% of British households. For over 40 years, it pioneered the concept of mass value retail through its catalogue-driven ‘product-less’ stores.

But with the launch of online shopping, fast in-store iPad-powered ‘click and collect’ services and a new range of premium products, Argos had grown  from a catalogue-seller to the UK’s largest online retailer, offering universally appealing convenience and choice to millions of consumers. 

The Partners was engaged to transform the Argos brand to reflect its new reality as a digital super-retailer.