Argos is a UK retail institution with 740 stores selling thousands of products via its catalogues to over 70% of British households. For over 40 years, they pioneered the concept of mass value retail.  With the launch of online shopping, in-store iPads, fast ‘click and collect’ services and a new range of premium products, Argos had become the UK’s largest online retailer but it was failing to maintain relevance and appeal with increased online competition. In 2013, Argos asked us to help transform them from a name synonymous with the catalogue to become a true digital leader.