smile-sing-cover2000.jpg

 

The Partners Singapore is inviting you to join us for a book signing and author talk with Greg Quinton, co-author of a new edition of ‘A Smile in the Mind: Witty thinking in graphic design’, published by Phaidon Press.

 
 

Greg Quinton, Executive Creative Director of the global brand consultancy The Partners, and Jim Prior, The Partners CEO, will make a case for wit in design and branding, seeing humour and intellectual playfulness as the shortest distance between brands and their audience.

They will be introduced by Alexandra McKenzie, Deputy High Commissioner, British High Commission Singapore. 

 
 

WEDNESDAY 16 MARCH 2016
6.00-7.00PM

library@orchard, in orchardgateway
Singapore  238858

 
 

ABOUT A SMILE IN THE MIND

First published by Phaidon in 1996, A Smile in the Mind by David Stuart and Beryl McAlhone, became a seminal text for a generation of designers. 20 years later, the book has been extensively revised and updated for the next generation by new co-authors Greg Quinton and writer Nick Asbury.

Featuring over 1,000 projects from 40 countries, interviews with creative thinkers past and present, the book shows how playful thinking and witty ideas continue to power the world’s biggest brands and most memorable creative work.

 
 
 
 

1000+

PROJECTS

 

500+

DESIGNERS

 

40

COUNTRIES

 

23

INTERVIEWS

 
 
 

WEDNESDAY 16 MARCH 2016
6PM-7.30PM

Limited Space Available

The book will be available to purchase at
the event through Basheer Graphic Books