A Smile in the Mind is the definitive book on ‘witty thinking’ – humour, ideas, playfulness – in design and branding. First published in 1996, the original edition by Beryl McAlhone and THE PARTNERS CO-FOUNDER David Stuart became a seminal text for a generation of designers.
20 years later, the book has been extensively revised and updated for the next generation by new co-authors Greg Quinton and Nick Asbury.
Published by Phaidon in March 2016, the new edition makes the case that the story of wit in the last 20 years is one of ‘scaling up’.
As designers have enjoyed access to new technologies and greater freedom to move across disciplinary boundaries, so the realm of wit has become larger. Wit powers big brands, communicates serious social messages, and shapes not only the way products are marketed, but also the products themselves and the environments in which we encounter them.
A SMILE IN THE MIND EXHIBITION
16 September–6 November, Part of London Design Festival
As part of London Design Festival we are hosting an exhibition at The Gallery at Foyles, featuring work from the new edition of 'A Smile in the Mind: Witty thinking in graphic design'. The exhibition will feature work from Kessels Kramer, NB Studio, Noma Bar as well as Dominic Wilcox among others.
The LDF is an annual event that promotes London's creativity, drawing in the country's greatest thinkers, practitioners, retailers and educators to a deliver an unmissable celebration of design.
The book shows how witty thinking powers some of the world’s biggest brands and most memorable creative work, while the exhibition will allow you to experience this wit first hand.
The exhibition kicks off 16 September as part of the London Design Festival and will run for 6 weeks. The Gallery at Foyles, 107 Charing Cross Road, WC2H 0DT, free admission.
AVAILABLE VIA PHAIDON.COM